“Talent hits a target no one else can hit;
Genius hits a target no one else can see.”
The Asia Pacific region is an attractive market, almost 3/5ths of the world’s population; current growth and growth forecasts unrivalled elsewhere; consumer spending sky rocketing. It is alluring to any organization looking to expand globally and drive or increase stakeholder value; and the headlines and statistics continuing to wet the appetite.
Yet, how does an organization take advantage of these growth figures and develop a profitable and sustainable operation across multiple countries (which include China, India & Japan); a region with numerous complexities - diversity in cultures & languages, a range of market maturities and at times oblique & risk laden commercial practices? All of this in an acceptable time frame, with low risk and maximum return. This requires a broad range of skills, expertise and experience across sales, marketing, business development, strategic planning & execution all combined with deep relationships. Not something most organizations can afford to do in early market entry and expansion activities.
Australia . Greater China . India . Japan . South East Asia